Board Meetings

Our Board Members are Owners like you!  Your board ensures that the co-op’s Ends and operations support a vital co-op, addresses the needs and visions of our Customer-Owners, and ensures the co-op remains a vital part of the broader community for generations to come.

The Board of Directors meets a minimum of 12 times per year.  Regular Board meetings are held the 4th Tuesday of each month at 7:00 pm, unless otherwise noted.  Board meetings will be held at Rudeware  402 Graham Ave # 6, Eau Claire, WI 54701.

Board meeting agendas are posted in the store on the “Board Board” (next to the beer cooler) at least five days before the meeting, and meeting agendas and minutes are available online (links below) and in a binder at the front counter at the store.

Access previous and upcoming board agendas and minutes to learn about what our board is doing right now: June 2018 Agenda /June 2018 Minutes

Questions for the board?  Email

2018-2019 Board Members

Rachel Hart-Brinson, President

Rachel is a conservation biologist by training who grew up on 27 acres in southwestern Wisconsin where she learned the rhythms of the seasons through food harvesting and processing with her parents–maple syrup in the spring, morels, strawberries, raspberries, garden produce to can/freeze, apple cider from apples scavenged in the neighbor’s pastures in the fall, butcher chickens, send lambs to market, then hunker down and eat all the food from the freezer and pantry during the winter.  She didn’t think much of it, or the connection to the land this kind of local eating fostered when she was young, but after a stint in the Peace Corps in Honduras and a year teaching environmental education in North Carolina, Wisconsin called to her.

She’s happy to be back “home” where she can identify the seasons by what’s harvested in the garden or scavenged in the woods.  She believes local economies that pay producers a fair price for their product are the healthiest models of production–for the land, for the people, and for the community.  She believes in Just Local Food for this reason and wants to see the co-op grow to provide more producers access to a consistent market and the community a gathering space, prepared hot and cold food, and access to the best food in Eau Claire at prices fair for both the producer and the customer.


Matthew Cornetta, Secretary

In the past twenty or so years I have had numerous professional experiences that I think could be beneficial to the JLF Board.   I have worked in the foodservice industry at Mega-Foods as a journeymen meat cutter.   I am familiar with the lay of the land in the grocery business.  I have also been a practicing attorney since 2001.  From my experience on other boards of directors, I know that it’s helpful to have an attorney on a board for when legal questions come up.  In my legal practice I do work frequently with small businesses.  I think this experience could also be helpful to the JLF Board.

I have served on the Boards of Directors of Eau Claire Sports Mgmt. Inc. (d/b/a “The Eau Claire Crush”) from 2006-14 and the Board of Visit Eau Claire from 2010-15.  Currently I am on the Board of Directors of the Eau Claire Chamber Orchestra (2013 to present) and the Chippewa Valley Jazz Orchestra (2016 to present).  Being on these boards has helped to strengthen my local network, and it has familiarized me with the time and effort necessary to be a productive member of a board of directors.


JimJim Deutsch

Jim Deutsch owns Deutsch Family Farm (one of our local meat suppliers), has lived in the Chippewa Valley for 7 years, and has been raising hogs for 10 years.  His goal is to help Just Local Food Co-op to grow and thrive in a sustainable manner.

“As a small business owner I have a good understanding of the dedication and work it takes to start, grow and maintain a business here in the Chippewa Valley. I also understand local food and the importance of working with customers and caring about their needs.”

Jim has worked on public policy organizing with The Land Stewardship Project and in the Osseo Commercial Club.  Jim is married, has children, and is a pack leader with the Osseo Cub Scouts.  His vision for Just Local Food is to support and expand the mission of our local farmers and producers, grow the co-op’s membership, and help create a stronger community.

Ryan McKone

My motivation to serve on Just Local Food’s (JLF) Board of Directors is to become more closely involved with the community at JLF.  Through participation on the board, I hope to not only serve the community at JLF, but the Chippewa Valley community as well. I hope to grow as an individual, as well as help JLF grow as a co-op. By doing these things, I will help to best represent the owners of this co-op as well as promote the JLF cooperative within the community.

My professional experience is in Project Management. The relevant experience from this which could benefit the Co-op’s board in doing its work includes extensive experience in planning, executing an operational plan, monitoring both successes and failures, reacting to change, and helping finalize and close-out projects. Additionally, I have worked hard to develop and implement the policies and procedures of a young growing company as I grew myself. While my professional experience will benefit the Co-ops board, it is my personal experience that drives my passion and determination. As a youth, I spent many hours during each summer working in my Aunt’s local grocery store in Bancroft, Wisconsin. I watched as she worked with local suppliers and farmers and provided for a small community. It was there that I developed a passion for just, local foods much like the name of this Co-op.


Terry Meyer, Vice-President

I have long been an advocate for cooperatives of member and worker owned businesses driving the community and the economy. Because of this, I see Just Local Food as having a unique position in its ultimate ability to cooperate and share with other co-ops in an expanded network of not only food related groups, but other products and services as well that benefit people (members, workers, communities).

I served as the vice president of the Wisconsin Education Association for 6 years, and several more years as the president of my local and regional union.  My highest priority as a union leader and community organizer throughout my life has been to work for the “common good” so that we all have access to the fruits of our shared experiences and resources.

The JLF mission statement is a visionary reflection of how I feel: Justly produced and distributed, sourced locally first, energy for enjoying and sustaining life and worker owned, community supported.

Kathy Mitchell 

I believe that providing local and organic food is an essential service for our community. Living only a few blocks from the store, I shop there regularly. I can see that the store needs to expand, and I am excited at the prospects for it to improve in quantity and quality. I would like to be part of that future through service on the Board.


Karlee Wallin, Treasurer

Ensuring Just Local Food remains a valued, vital and thriving fixture of our community now and for future generations is what motivates me to reach beyond being a valued owner and pursue a spot on the Board of Directors. I want to deepen my commitment to the community by being a voice of the owners and contributing to the ongoing success and growth
of JLF. On a more personal level, my love for co-ops stems from being raised in a small community where growers, producers and consumers thrive from the support of many local cooperatives (creamery co-op, feed / agronomy / hardware co-op, food co-op and credit union co-op to name a few). In addition, I am fortunate to have a mentor in my dad, who has dedicated nearly 50 years of his professional career to local co-ops, much of that time as a general manager,
where he has made great strides for his community. I was raised in the driftless region where
the value of the land, growers and community runs deep. When my husband and I planted our roots in the Chippewa Valley 12 years ago, it was an easy transition because so many of the same values are evident here.

Past Board Members

On behalf of Just Local Food Cooperative, we would like to thank you for your time, dedication, and commitment.

Virginia Hanson, Kyla Motz, Ton Smets, Fred Sklenar and Kim Schmidt



How does Just Local’s Board govern?

Just Local Food’s Board of Directors uses a governance system called Policy Governance.

This governance style concentrates our Board on vision while also creating accountability for the operations of the co-op. The Board is responsible for voicing the co-op’s Ends, and then it makes sure Just Local’s Collective Management (Coordinating Team) upholds these Ends in its daily operations as well as through its far-reaching projects. The Board also creates and monitors policy to assure the co-op is operating in a way that’s legally and fiscally responsible and upholds the values of the co-op by treating Customer-Owners and staff well.

If you’d like to know more about how the Board governs, please contact our board via email.

Just Local Food Restated Bylaws_2015_Final

Just Local Food  Articles of Incorporation 2018

Just Local Food Policy Register updated May 2017

Just Local Food Annual Report 2017

Just Local Food Ends Statement 2017